Overview of the role
At Bestway Healthcare, we're proud to support communities across the UK through our nationwide Pharmacy network, Well Pharmacy.
As one of the UK's largest pharmacy chains, we're committed to making healthcare more accessible and delivering trusted services to the communities we serve.
We're now looking to hire a Content Manager responsible for leading & designing web content to meet the expectations of our customers and deliver value across the Bestway Healthcare businesses. The role will include optimising pages for the best-in-class customer journey; ensuring the content drives response & supports the customer mission. The Content Manager will be Accountable for keeping our websites aligned to brand & campaign messages with commercial impact.
Main Responsibility
· Accountable for the creation & deliver the content strategy & roadmap across BWHC websites.
· Responsible for optimising web content on key pages to support our Omnichannel business objectives.
· Advocate for, and demonstrate the value of customer-centred, data-led content.
· Responsible for to turning complex concepts into simple, clear content.
· Responsible for understanding & utilising key KPI data to optimise web experience; & use in planning of content.
· Responsible for working with teams to optimise content for search & campaign objectives.
· Accountable for understanding how to communicate multiple messages on key pages of the site.
· Accountable for competitor research to continuously develop our site.
· Work with our clinical specialists to ensure all content is clinically safe.
· Accountable for CMS management for SEO, such as publishing & editing content.
· Identify & assess opportunities to optimise existing content to maximise rank & traffic.
· Work to discover, understand and meet the content needs of our customers, ensuring content is delivered at the right time, in the right format, and in a way that people can easily consume.
The Ideal Candidate
The successful candidate will have previous experience as a Content Manager with a comparable sized business. They will ideally have the following experience:
· Ideally (but not essential) has worked both client-side & within an agency.
· Good understanding of healthcare (& some exposure to retail).
· Should be a subject matter expert with a passion for content marketing & eCommerce.
· Excellent communication skills.
Well are proud to be a diverse and inclusive employer. If you have any specific requirements, we'll do everything we can to support you. Whether it is to find a pharmacy that is accessible, or if it is a part time position you are looking for, we can help find the role that is right for you. If you need us to make any reasonable adjustments to our recruitment process, we will be happy to accommodate you.
Please be aware that due to the high number of applications we receive it may not be possible for us to provide an outcome to all applicants. If you are not contacted within 28 days of your submission unfortunately you will have been unsuccessful.
Package Description
- Competitive salaries
- Excellent training & development opportunities
- Paid Holidays
- Workplace pension scheme
- Staff Discount
- Travel Loans and more…