Overview of the role
At Bestway Healthcare, we're proud to support communities across the UK through our nationwide Pharmacy network, Well Pharmacy.
As one of the UK's largest pharmacy chains, we're committed to making healthcare more accessible and delivering trusted services to the communities we serve.
We're now looking for a local marketing manager to lead the delivery of impactful local marketing activity across our pharmacy estate. Working closely with retail teams you will be developing local strategies that deliver performance & align to our retail objectives, including use of local social channels. Accountable for all the POS in stores & supporting store communications to ensure this is deliver as expected.
Main Responsibility
- Create & manage a POS strategy across all regions & for different store formats.
- Responsible for the alignment of centralised campaigns for local markets.
- Accountable for working alongside ROMs & AOMs to understand store opportunities.
- Accountable for managing the local strategies that we can support & working with marketing channel owners to deliver across the most relevant channels.
- Responsible for understanding the performance of local campaigns & sharing that with the teams involved.
- Responsible for building strong working relationships with retail teams.
- Responsible for organic social management; including centralised messaged being locally created & approved; across retail & wholesale.
- Responsible for in store receipt messages & SMS messages that are sent from stores.
- Responsible for the planning & marketing support for any store refreshes or openings.
- Accountable for the management & development of the Local Marketing Assistant.
The Ideal Candidate
The successful candidate will have a proven track record of delivering strategic local marketing campaigns, either in pharmacy or retail. They will also have:
- Experienced in brief writing & delivering instore marketing & local campaigns.
- Excellent collaboration skills.
- Excellent communication skills with the ability to influence key business stakeholders.
- Ideally people management experience
Well are proud to be a diverse and inclusive employer. If you have any specific requirements, we'll do everything we can to support you. Whether it is to find a pharmacy that is accessible, or if it is a part time position you are looking for, we can help find the role that is right for you. If you need us to make any reasonable adjustments to our recruitment process, we will be happy to accommodate you.
Please be aware that due to the high number of applications we receive it may not be possible for us to provide an outcome to all applicants. If you are not contacted within 28 days of your submission unfortunately you will have been unsuccessful.
Package Description
- Competitive salaries
- Excellent training & development opportunities
- Paid Holidays
- Workplace pension scheme
- Staff Discount
- Travel Loans and more…
About the Company
For over 70 years, we’ve been looking after the health and wellbeing of communities across the UK. Well Pharmacy (part of Bestway Healthcare) is the second largest pharmacy chain in the UK with c.760 pharmacies and a team of around 7,000 colleagues based across our Community Pharmacies, Online Pharmacy, Healthcare Services Centre, Community Drivers, Bestway Medhub & Wardles team and our Support Centre team.
Our mission is to be here for the wellbeing of our patients and customers, to provide the best community pharmacy experience in the UK for everyone, for our patients, our customers, our people, and our NHS.
The pharmacy of the future will look very different from the one we know today. It will play a huge role in transforming primary healthcare and we will play a central role in bringing it to life.
We will use our clinical expertise and technological ambition to take advantage of the potential this future has to offer us. Making medicines, advice, services and care available in the places and spaces that people need and want it most.
We want to be a great business. To be recognised as delivering a community pharmacy experience that is the best there is. To do this we want our teams to feel proud about the positive impact they make, feel valued as part of a close-knit and expert community, and feel confident in their role in a business that is stable, innovative, and caring.
‘Together we make a difference’
