Overview of the role
are looking for an experienced Email Marketing Executive to join Bestway Healthcare on a 12 month maternity cover contract. This is an exciting opportunity to take ownership of email communications across our portfolio of healthcare brands, helping to deliver engaging, customer focused campaigns that drive performance and support wider marketing objectives.
Main Responsibility
As Email Marketing Executive, you will be responsible for developing, executing and optimising email communications across all Bestway Healthcare brands. Working closely with the CRM Manager and wider marketing teams, you will ensure campaigns are delivered effectively, on time and in line with brand guidelines.
Key Responsibilities
- Build, schedule and deploy email campaigns in line with marketing and communications plans.
- Own and manage the email marketing calendar, ensuring alignment with wider marketing activity.
- Create and manage automated email templates for transactional and behavioural customer journeys.
- Set up and execute email campaign testing, providing feedback, insights and recommendations for improvement.
- Monitor campaign performance and produce reporting to optimise email communications and customer engagement.
- Collaborate with marketing teams to ensure email creative is aligned with broader campaign activity.
- Ensure all email templates adhere to brand guidelines and accessibility standards.
- Test and validate email delivery across multiple devices, browsers and operating systems to ensure a consistent customer experience.
- Support the continuous optimisation of email campaigns through data-driven insights and best practice.
The Ideal Candidate
We're looking for someone with a passion for email marketing and customer communications who thrives in a fast-paced marketing environment.
You'll have:
- Previous experience in an Email marketing role
- A creative marketing background with the ability to translate campaigns into engaging email communications.
- Strong attention to detail and a commitment to delivering high-quality work.
- Experience building, scheduling and managing email campaigns.
- An analytical mindset with the ability to interpret campaign performance data and identify opportunities for optimisation.
- Excellent organisational skills and the ability to manage multiple projects and deadlines.
- Strong communication and stakeholder management skills, with experience working collaboratively across marketing teams.
Bestway Healthcare is proud to be a diverse and inclusive employer. If you have any specific requirements, we'll do everything we can to support you. Whether it is to find a pharmacy that is accessible, or if it is a part time position you are looking for, we can help find the role that is right for you. If you need us to make any reasonable adjustments to our recruitment process, we will be happy to accommodate you.
Please be aware that due to the high number of applications we receive it may not be possible for us to provide an outcome to all applicants. If you are not contacted within 28 days of your submission unfortunately you will have been unsuccessful.
About the Company
For over 70 years, we’ve been looking after the health and wellbeing of communities across the UK. Well Pharmacy (part of Bestway Healthcare) is the second largest pharmacy chain in the UK with c.760 pharmacies and a team of around 7,000 colleagues based across our Community Pharmacies, Online Pharmacy, Healthcare Services Centre, Community Drivers, Bestway Medhub & Wardles team and our Support Centre team.
Our mission is to be here for the wellbeing of our patients and customers, to provide the best community pharmacy experience in the UK for everyone, for our patients, our customers, our people, and our NHS.
The pharmacy of the future will look very different from the one we know today. It will play a huge role in transforming primary healthcare and we will play a central role in bringing it to life.
We will use our clinical expertise and technological ambition to take advantage of the potential this future has to offer us. Making medicines, advice, services and care available in the places and spaces that people need and want it most.
We want to be a great business. To be recognised as delivering a community pharmacy experience that is the best there is. To do this we want our teams to feel proud about the positive impact they make, feel valued as part of a close-knit and expert community, and feel confident in their role in a business that is stable, innovative, and caring.
‘Together we make a difference’
