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CRM Executive

Overview of the role

At Bestway Healthcare, we're proud to support communities across the UK through our nationwide Pharmacy network, Well Pharmacy.

As one of the UK's largest pharmacy chains, we're committed to making healthcare more accessible and delivering trusted services to the communities we serve.

We're now looking for a CRM Executive to support the delivery & execution of the CRM campaigns outlined by the CRM Manger across group to improve customer metrics.

The role will be accountable for the daily running & reporting of our CRM campaigns, ensuring any abnormalities in data are raised & dealt with appropriately. 

Main Responsibility

  • Execute CRM campaigns across the Bestway Healthcare brands.  
  • Build & maintain customer segments & mailing lists. 
  • Monitor campaign performance & oversee reporting to optimise communications. 
  • Set up campaign testing & feedback results & actions to be taken.
  • Support the set up & management of campaigns on our CRM system.
  • Work with the marketing teams to align creative with campaign creative. 
  • Support the documenting of CRM processes, flows & validation checks, aligning with our DPO & super intendant team for approvals.

The Ideal Candidate

  • Should have ideally 3 years or more experience in a similar role.
  • Good understanding of pharmacy is desirable, or experience in retail
  • Should have a passion for CRM & marketing. 
  • Excellent communication skills.
  • Eager to learn & develop within a growing marketing team

Well are proud to be a diverse and inclusive employer. If you have any specific requirements, we'll do everything we can to support you. Whether it is to find a pharmacy that is accessible, or if it is a part time position you are looking for, we can help find the role that is right for you. If you need us to make any reasonable adjustments to our recruitment process, we will be happy to accommodate you.

Please be aware that due to the high number of applications we receive it may not be possible for us to provide an outcome to all applicants. If you are not contacted within 28 days of your submission unfortunately you will have been unsuccessful.


Package Description

  • Competitive salaries
  • Excellent training & development opportunities
  • Paid Holidays
  • Workplace pension scheme
  • Staff Discount
  • Travel Loans and more…
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