Overview of the role
We're on the lookout for a Marketing Exec/Assistant to be the energy and organiser of our in-store monthly promotional campaigns and retail Point of Sale activities.
You will bring fresh ideas and be the main point of contact in the briefing and delivery of our retail marketing activity across our estate. Collaborating closely with our teams, to understand our customers’ and patients’ needs and help shape our retail marketing strategy.
We’re looking for someone who is confident, creative, self-motivated, and highly organised to be the ‘go to’ for delivery of our in-store marketing POS to over 700 of our Well pharmacies
This role is hybrid working, with 3 days in the office and 2 days working from home.
Main Responsibility
- Our point-of-sale expert!
- Manage end-to-end process and timings of monthly promotional campaigns from brief to delivery, including in-house studio, suppliers, commercial and professional teams and print delivery to over 700 pharmacies in our estate
- Creative briefing and delivery of key seasonal and event POS and ownership of creative and brand guidelines
- Using category insights to understand shopper journeys and to recommend POS formats and ideas that drive customer decisions and purchase
- Attend all meetings related to instore activity to offer advice and plan subsequent marketing related activity
- Liaison with, and recommendation to suppliers and brands on supplied content and approvals
- Supporting Digital Marketing team with creative templates so that in store and online executions are consistent
- Regular branch visits, competitor checks and retail reviews to highlight best practise and insights in POS developments
- Being the main point of contact in marketing team for all print and promotional activity that happens within our stores
- Ensure that the Campaign timing plan and Annual Marketing/Trade Plan is updated to enable consistency, prioritisation and alignment of important messages.
Problem Solving & Change:
- Must be able to juggle and manage multiple deadlines and be confident in dealing with stakeholders and other departments to ensure deadlines are hit
- Effecting planning is a must, and multi-tasking is key
- Need to be a creative thinker and clear communicator
- Ad hoc work often comes our way, so we must be agile and adaptable
Key knowledge and skills required:
- Previous instore marketing and POS experience at an assistant level or above.
- Excellent planning and organisation skills with the ability to work to deadlines set by others
- Attention to detail and ability to work under pressure to tight deadlines
- Experience of briefing and working with studio teams
- Good communication and presentation skills
- Customer focussed
The Ideal Candidate
Well are proud to be a diverse and inclusive employer. If you have any specific requirements, we'll do everything we can to support you. Whether it is to find a pharmacy that is accessible, or if it is a part time position you are looking for, we can help find the role that is right for you. If you need us to make any reasonable adjustments to our recruitment process, we will be happy to accommodate you.
Please be aware that due to the high number of applications we receive it may not be possible for us to provide an outcome to all applicants. If you are not contacted within 28 days of your submission unfortunately you will have been unsuccessful.
Package Description
- Competitive salaries
- Excellent training & development opportunities
- Paid Holidays
- Workplace pension scheme
- Staff Discount
- Travel Loans and more…..
About the Company
For over 70 years, we’ve been looking after the health and wellbeing of communities across the UK. Well Pharmacy (part of Bestway Healthcare) is the second largest pharmacy chain in the UK with c.760 pharmacies and a team of around 7,000 colleagues based across our Community Pharmacies, Online Pharmacy, Healthcare Services Centre, Community Drivers, Bestway Medhub & Wardles team and our Support Centre team.
Our mission is to be here for the wellbeing of our patients and customers, to provide the best community pharmacy experience in the UK for everyone, for our patients, our customers, our people, and our NHS.
The pharmacy of the future will look very different from the one we know today. It will play a huge role in transforming primary healthcare and we will play a central role in bringing it to life.
We will use our clinical expertise and technological ambition to take advantage of the potential this future has to offer us. Making medicines, advice, services and care available in the places and spaces that people need and want it most.
We want to be a great business. To be recognised as delivering a community pharmacy experience that is the best there is. To do this we want our teams to feel proud about the positive impact they make, feel valued as part of a close-knit and expert community, and feel confident in their role in a business that is stable, innovative, and caring.
‘Together we make a difference’
