Overview of the role
BWHC is on a significant data and insight transformation journey, and this Senior Analyst role will play a critical part in shaping how we leverage data across the business. The successful candidate will help build the insight capability, mindset, and stakeholder confidence needed to use data more effectively and drive meaningful, measurable change at scale.
Acting as an Insights and Analytics Business Partner to our Marketing and Digital teams, you will transform complex customer and channel data into actionable insights that drive performance across CRM, digital, customer engagement, and marketing effectiveness. You will also serve as the Data Product Owner for marketing and digital analytics, partnering closely with stakeholders to shape the roadmap, prioritise the highest-value opportunities, and ensure the delivery of data products and insights that support strategic decision-making and commercial growth.
Main Responsibility
- Act as the senior insight partner to key marketing and digital stakeholders, translating business questions into analysis that supports commercial and customer decisions
- Lead the development of dashboards, reports, and visualisations that provide clear,timely, and decision-ready insight across CRM, digital analytics, campaign performance, and customer journeys
- Use data toidentifyopportunities, shape recommendations, and influence stakeholders to improve customer engagement, campaign performance, digital journeys, and conversion
- Partner with senior leaders across marketing, digital, CRM, customer, commercial, and data teams to align analytics to business priorities and develop a joined-up omni-channel view
- Define meaningful KPIs and measurement frameworks that support CRM performance, marketing effectiveness, experimentation, online journeys, customer value, and strategic planning
The Ideal Candidate
- Strong marketing and digital background with a clear understanding of CRM, customer behaviour, digital performance, campaign effectiveness, and online journeys
- Strong BI, reporting, and visualisation skills with experience creating clear dashboards and insight packs for senior stakeholders, ideally using Power BI and the wider Microsoft suite
- Strong customer, digital, and marketing analytics capability with the ability to identify trends, opportunities, risks, and root causes across campaign performance, customer engagement, channel activity, and conversion
- Strong SQL, Excel, and data handling skills with confidence working across complex customer, campaign, and digital datasets, including cloud-based data environments such as Google Cloud Platform,BigQuery, Microsoft Fabric, Azure, or similar technologies
- Strong technical toolkit including Power BI, Microsoft tools, SQL, Google Cloud Platform,BigQuery, Microsoft Fabric, Google Tag Manager, and digital analytics platforms such as Google Analytics and Amplitude, although these are desirable rather than essential, to support scalable reporting, insight, and analytics delivery
- Strong media measurement and tagging experience with practical knowledge of Google Tag Manager, campaign tracking, attribution, media effectiveness, and measurement frameworks that connect marketing activity to commercial outcomes
- Excellent insight storytelling, communication, and influencing skills with the ability to translate complex analysis into clear narratives, compelling recommendations, and practical actions that drive business change across marketing, digital, and commercial stakeholders
- Proven ability to drive change through data and insight by identifying the “so what”,shaping clear recommendations, building stakeholder confidence, and turning insight into measurable improvements in customer, marketing, and digital performance
- Highly consultative business partnering style with experience working credibly with senior stakeholders in a fast-paced marketing, digital, or customer-focused environment
Bestway Healthcare is proud to be a diverse and inclusive employer. If you have any specific requirements, we'll do everything we can to support you. Whether it is to find a pharmacy that is accessible, or if it is a part time position you are looking for, we can help find the role that is right for you. If you need us to make any reasonable adjustments to our recruitment process, we will be happy to accommodate you.
Please be aware that due to the high number of applications we receive it may not be possible for us to provide an outcome to all applicants. If you are not contacted within 28 days of your submission unfortunately you will have been unsuccessful.
Package Description
- Competitive salaries
- Excellent training & development opportunities
- Paid Holidays
- Workplace pension scheme
- Staff Discount
- Travel Loans and more…..
About the Company
For over 70 years, we’ve been looking after the health and wellbeing of communities across the UK. Well Pharmacy (part of Bestway Healthcare) is the second largest pharmacy chain in the UK with c.760 pharmacies and a team of around 7,000 colleagues based across our Community Pharmacies, Online Pharmacy, Healthcare Services Centre, Community Drivers, Bestway Medhub & Wardles team and our Support Centre team.
Our mission is to be here for the wellbeing of our patients and customers, to provide the best community pharmacy experience in the UK for everyone, for our patients, our customers, our people, and our NHS!
The pharmacy of the future will look very different from the one we know today. It will play a huge role in transforming primary healthcare and we will play a central role in bringing it to life.
We will use our clinical expertise and technological ambition to take advantage of the potential this future has to offer us. Making medicines, advice, services and care available in the places and spaces that people need and want it most.
We want to be a great business. To be recognised as delivering a community pharmacy experience that is the best there is. To do this we want our teams to feel proud about the positive impact they make, feel valued as part of a close-knit and expert community, and feel confident in their role in a business that is stable, innovative, and caring.
‘Together we make a difference’
